2010年4月3日，騰訊搜搜啟用“搜搜更懂你”的品牌口號，并首次對外公布發展戰略。對搜索引擎市場產生了新一輪的沖擊，目前借助QQ的強大平臺，騰訊搜搜日流量已經超過谷歌，穩居中國搜索市場第二位，而且還在不斷上升中，過去四年騰訊在搜索業務上投入了四到五個億，未來仍會對搜索業務重點投入，未來五年騰訊新業務成長會越來越多的體現在搜索上。
目前，搜搜在全國各地開展了廣泛招商，大量招募精英加入到搜搜業務中來，有在搜索市場大干一番的樣子。騰訊搜搜啟用“搜搜更懂你”的品牌口號，宣布將打造具有騰訊特色的“個性化”、“社區化”、“智能化”和“移動化”搜索服務。截止到目前，搜搜已經完成了25個獨立產品、35個騰訊業務搜索，全面布局了網頁搜索、垂直搜索、社區搜索、騰訊業務搜索、無線搜索、客戶端產品這六大產品線。
騰訊QQ擁有中國80%甚至90%的即時通訊用戶，大部分人打開電腦第一件事就是登陸QQ。擁有這么龐大的用戶群，個人搜索業務卻沒有大的增長，在筆者看來是由于大部分人都不了解搜搜，今年搜搜開始發力，主打品牌推廣，讓更多的人知道搜搜。只是，在百度一家獨大的情況下，要用戶改變搜索習慣也不是一件容易的事情。畢竟很多人都習慣了使用百度搜索，要一個人改變長久以來的習慣很難。
在筆者看來，搜搜除了加大品牌推廣之外，還應該采取一些其他的措施。例如，在使用比較廣泛的瀏覽器上綁定搜搜，我們知道百度是很多瀏覽器的默認搜索引擎，而且百度還有hao123這個導航網站，而騰訊的TT瀏覽器使用者數量并不是很大。另外，也要在一些導航網站上加大推廣，讓用戶可以選擇并逐漸習慣使用搜搜。當然，騰訊搜搜最大的優勢還是在QQ上，那么龐大的用戶量不利用起來實在是浪費。
雖然谷歌走后，搜狗、必應、搜搜等搜索引擎都有希望占據中國搜索引擎市場的第二把交椅，但是我還是更看好搜搜。我相信在不遠的將來，搜搜一定會贏得更大的市場份額。
As Tencent's search portal - Search search (www.soso.com), 2010 年 4 3, audio files, and enable the "Search the search to understand you," the brand slogan, and the first announced development strategy. On the search engine market produced a new round of attacks, now a powerful platform with QQ, audio files, and daily flow over Google, the second largest Chinese search market, and rising in the past four years Tencent search business into a four to five million, the future will focus on the search input, Tencent new business growth in the next five years will be more and more reflected in the search on.
At present, the search throughout the country found a wide range of investment, a lot of recruiting elite to search search business to have a big go at the way the search market. Audio files, and enable the "Search the search to understand you," the brand slogan, announced that it will build Tencent characteristics with "personality" and "community" and "intelligent" and "mobile" of search. Up to now, has completed the search found 25 separate products, 35 Tencent business search, comprehensive layout of a Web search, vertical search, community search, Tencent business search, wireless searching, client products as the six product lines.
Tencent QQ owns 80% or even 90% of China's instant messaging users, most people turn on the computer first thing landing QQ. Have such a large user base, personal search, but no big increase, the author seems to understand because most people do not search search, search search, begin to exert this year, a series of brand promotion, let more people know the search Search . But, in Baidu, a dominant situation, should the user change the search habits is not easy. After all, many people used to use Baidu search, for someone to be difficult to change long-standing habits.
In my view, the search found in addition to increased brand promotion in addition to other measures should be taken. For example, more extensive use of browser search found bound, we know that Baidu is a lot of the browser's default search engine, Baidu also hao123 the navigation and site, and Tencent's TT number of users is not a great browser. In addition, we must increase the number of navigation site promotion, so that the user can select and gradually accustomed to using search search. Of course, the biggest advantage of audio files, or QQ, then a huge amount of users do not use them is a waste.
Although Google had gone and found the dog, will be, search and other search engines have found hope occupy the Chinese search engine market, number two, but I found even more promising search. I believe that in the near future, search will search to win more market share
